Sell-ability Readiness

See your business the way a buyer - and a bank - will see it.

If you think you might sell someday, the worst time to learn how buyers will judge your business is when you’re already on the clock.

Most valuations answer one question: “What’s it worth today?”
A buyer (and a lender) is asking different questions:

• How transferable is this business without the owner?

• Where is risk concentrated (customers, suppliers, key people, systems)?

• How reliable are the earnings - and how fragile is the cashflow engine?

• What will we have to fix after we buy it?

• What could cause a deal to stall, retrade, or fall apart?

Sell-ability Readiness is a VOP-based, buyer-lens diagnostic valuation + on-site business assessment that gives you time to upgrade value and reduce risk before you ever go to market.

What makes this different from a normal valuation

Most valuators never visit the business, never look beyond financial statements, and default to generic assumptions.
We do the opposite:

• We come to your business and look at how it actually operates

• We evaluate both financial and non-financial drivers that buyers price in:

  • owner dependence and key-person risk

  • customer concentration and contract quality

  • operations, capacity, systems, and process reliability

  • reporting quality, decision visibility, and “management signal”

  • leadership depth, incentives, and continuity risk

  • company-specific risk factors that change the multiple

• We translate what we find into a valuation that matches reality - not averages

This is why two businesses with the same revenue and EBITDA can receive very different outcomes from buyers: buyers pay for durability and transferability - and discount uncertainty.

What you get

You’ll walk away with:

• A VOP valuation baseline built on your company-specific risk (not generic assumptions)

• A Sell-ability Score - a plain-language measure of how transferable the business is (and what makes it hard)

• A Quality of Value assessment - not just Quality of Earnings

  • Quality of Earnings asks: “are the earnings real?”

  • Quality of Value asks: “will a buyer trust the durability and transferability of the value behind those earnings?”

• A prioritized value-upgrade roadmap (what to fix first, second, third - and why it moves price or deal certainty)

• A valuation package designed to be reusable - meaning you can update it later instead of starting over

Why “reusable” matters (and saves money)

Most owners pay for a valuation multiple times because the first one wasn’t built for action - it was built for a moment in time.

This is built as a living baseline you can update as the business improves.
That typically reduces: repeat valuation fees, rushed late-stage advisory spend, and surprises that trigger buyer retrades.

Who this is for

This is built for owners who are 3+ years out from a sale (or want the option) and want: higher value, better terms, fewer deal surprises, less owner dependence, and more leverage with banks and buyers.

Typical next step: Strategic Planning built directly from the roadmap, then ongoing value upgrades.

How to start

A short call to confirm fit and determine the right track:

• 3+ years out: Sell-ability Readiness (VOP-based buyer-lens valuation + roadmap)

• Within 24 months: Late-Stage Enhance & Exit (deal-risk reduction + execution plan)

If you’re exiting within the next 24 months

If you’re planning to exit your business in the next two years, the work shifts from “build optionality” to “reduce deal-killers fast.”

Late-Stage Enhance & Exit

A deep-dive engagement designed for owners who can’t afford to guess. You get strategy, structure, and coordinated next steps so you’re not hoping things go well - you’re making sure they do.

• Full business review to identify value gaps and quick wins

• Clarity on exit options that fit your timeline and personal goals

• Readiness assessments for you and the business

• Focused action plan to improve value and avoid mistakes

• Coordination with your CPA, attorney, and financial team